Sassy Diva Designs & Events, Inc
Elevated, Unique Design and Planning for Weddings and Special Events
SASSY - adj. to be lively, bold, full of spirit; cheeky.
DIVA - noun. a glamorous and successful personality.
Sassy Diva Designs and Events is a boutique event planning and floral design company based in the San Francisco Bay Area. We serve an equally lively, creative, and discerning clientele across Northern California's finest event venues. From classic and chic to whimsical and fun, your story is unique and we're looking forward to getting to know you and learning how we can work together to make your event bold and beautiful, just like you!
“Throughout the wedding planning process, Beth was one of the most responsive vendors that we had and she constantly worked with us as we made changes to the overall design. Since we planned our entire wedding by ourselves, Beth was the person we consulted when we had design ideas/changes and she would help us brainstorm to keep things cohesive.”
“I have had the privilege of working with Sassy Diva both as a vendor partner and as a client, and their services and support have always been top notch! From floral and decor to onsite execution, Beth has always been very diligent about covering the details both big and small. Allena and Charlene have both been amazing timeline keepers and keeping things moving along and organized. And while I haven’t worked closely with the entire team, each one has always been super helpful, responsive, and really make working as a team a priority when working events.”
A sustainable approach to floristry and events
Recognizing that we have much to do to take care of our planet and continue to be gifted with the beauty of flowers and nature, Sassy Diva has made efforts to lower our carbon footprint as much as possible for our events. Here are a few ways we work towards our goal of 95% plastic free!
Green Waste & Cardboard All of our green waste is composted. We carefully sort out any items that cannot be composted and send the rest to the local green waste facility. Cardboard is either used to deliver arrangements multiple times, and then sent to recycling. After events, clients have the option to have us take the flowers back to our shop and we will deconstruct them and send them to local nursing homes and senior homes to bring some cheer to the occupants.
Floral Preservation One of our exciting new services is floral preservation! We can take your wedding bouquet and preserve it as a keepsake. A great way to keep waste down and have a special keepsake to remind you of your special day! Click here to get more information!
Floral Foam In 2023, Beth made the decision to no longer purchase floral foam. It has taken the team some time to adjust to the ease of use that floral foam gives us, but we have practiced with other mechanics such as moss, agrawool and Oshun Packs. We also use water tubes that we carefully clean and store so we can use them time and time again, large containers with a deep water source and chicken wire to create foam free installation!
California Grown Flowers We understand the impact that the floral industry has on the environment with shipping costs and air travel. We make a point to “buy local” whenever possible including floral co-op Gather Flora and garden rose growers, Green Valley Growers.
Single Use Products and Plastics As a company we aim to use our props, fresh, dried, and preserved product as many times as possible. When we can, we reuse foliage and plants in our day-to-day designs, and if we use silk florals, we will re-use these blooms time and time again, to minimize the environmental impact.
Community Partners We have a membership with the recycling company Ridwell which takes all the plastic sheeting that comes from the flowers we purchase. We are hopeful that we can join the conversation about ending use of single use plastics in the industry, but for now, utilizing Ridwell has reduced a vast amount of waste.
We also collect vases through our local community Buy Nothing page and have a program for customers to return vases to us and receive upgrades on future orders.
Elevated Centerpiece in blush and cream colors
“Sassy Diva Designs did a wonderful job for our winter wedding! We booked Beth and her team to be our day of coordinator as well as florist. It was great having them do both, it really saved us a lot of time because they knew from our coordination meetings what kind of vision we wanted and having them do both just lends so much flexibility to how our actual venue and decor was executed on the day of.
As far as coordination, Beth has a lot of experience and is thorough. We met virtually at least several times with Beth to go over the details. She traveled to our venue as well to get an idea about the actual venue. My husband and I were both kind of indecisive about a lot of things, so Beth was a great resource and was always forthcoming with advice. I really didn’t have any idea about what flowers I wanted, and by the end of it I was exhausted with choosing. I just knew the colors and what kind of look I preferred. I sent Beth a Pinterest board and she executed everything so, so perfectly. We got so many comments about how beautiful our flowers were!”
Meet the O.G. Sassy Diva
As a certified International Event and Wedding Professional (IEWP) and floral designer, Beth has been planning and creating floral designs for as long as she can remember. Her passion for flowers comes from time spent with her mom in their garden and in a family friends flower shop. Her first planning job was her brothers dinosaur themed 5th birthday party. Creativity flows through her veins, on stage and off stage, she spent a lot of time in the theater which gave her tools to think fast and adjust to many situations. Her style is not relegated to just one look, but she can adapt to the many different styles her clients bring to the table while putting her own unique spin on the designs. From bursts of color to soft muted tones, she finds beauty in all of it.
While attending floral design school at College of San Mateo, she became the president of the school club and later became a founding member of Floral Artists of the Bay Area, guiding the group for 12 years bringing floral education to the Bay Area and connecting floral designers all over the world.
When not creating works of art with flowers or walking clients through the intricacies of planning their event, she is at home with her husband, three kids, two dogs, three cats and rabbit.
“Love the sassy diva team (Beth and Charlene)! We used their floral and day-of-coordinator services. Since the beginning, they were super accommodating when we switched venues and the day of the wedding. They can do the things you don’t think about as a bride planning a wedding. On the day of, we were ahead of schedule! We had so much time that we were able to get photos with every single guest. The floral arrangement looked absolutely beautiful, they executed my vision exactly. Things like this really made the day special and I’m happy we went with the Sassy Diva Team.”